Nick Armstrong

CEO & Co-founder

Nick is a technology entrepreneur. He was previously founder & CEO of COzero, an energy & emissions trading company with cloud-based energy management software where he raised multiple rounds of capital from financial and strategic investors and built the company to an annual turnover of AU$150 million. Nick has 10+ years of experience in commodities trading and software implementation. He started his career founding Greentricity, a renewable energy provider acquired by AGL.

Eric Knight


Eric has extensive experience in strategy development & implementation, particularly in corporate venturing in financial services. Eric is an Associate Professor at the University of Sydney Business School, where he leads programs in strategic management and entrepreneurship. Eric was previously a consultant Boston Consulting Group and completed his Ph.D. at the University of Oxford as a Rhodes Scholar. He is a Graduate of the Australian Institute of Company Directors.

Senior Management

James Andrew-Smith


James has over 15 years’ experience developing distributed systems in both corporate and start-up environments.
Prior to joining identitii he led development at ARCHFASHION for over 6 years. Before this he was a consultant and Information Systems Architect specialising in contact center technologies, business intelligence, data warehousing and document management for clients including Suncorp, AAMI, Telecom NZ, Teletech, Aegis Global and AAPT.

Ben Buckingham


Ben loves solving difficult problems. Ben was previously a management consultant at McKinsey & Company, working across strategy, information technology and operations. Ben started his career as a banking & finance lawyer at Allens Linklaters, working as an advisor to financial institutions. Ben holds a Bachelor of Science and Bachelor of Laws from the University of Sydney.

Elliot Shepherd


Elliot is a passionate and proactive programmer with 10+ years of experience in designing elegant solutions to complex problems. Elliot was previously lead architect at Ninja Blocks, a leading IoT start-up acquired by AGL. Prior to Ninja Blocks, Elliot helped build the first flight & hotel meta-search engines at Elliot has helped design a modern core banking system for a regional Australian bank, and has consulted at multiple banks in Australia.

Daniel Friedman

Tech Partnerships

Dan is an entrepreneur with extensive experience in product design and project management. Dan was previously CTO & CEO of Ninja Blocks, Senior Product Manager at AGL, Co-founder of Coinr, and Senior Software Engineer at Cooper Sydney. Dan holds a Bachelor of Commerce (Finance) from UNSW.

Chris Perfect


Chris is a solution architect & software engineer with 18+ years of experience across a range of industries including banking & finance, sales, events ticketing, and airlines. Chris was previously a channel architect at the Commonwealth Bank of Australia. Chris’s expertise includes system architecture & design, system integration, and cloud/hybrid infrastructure.

Jeremy Manoto

Interface Lead

Jeremy has been translating engineering systems into usable interfaces for 15+ years. Previously at Invoice2go where he integrated Invoice presentation. Jeremy’s expertise includes CX design, UI/UX design, front stack engineering and Scrum/Agile.

Board of Directors

Michael Aston

Independent Non-executive Chairman

Michael Aston is an experienced senior executive and FinTech entrepreneur with an international career in building and leading global technology businesses.

Martin Rogers

Non-executive Director

Martin is a start-up investor and company director and has a depth of experience in incubating companies and publicly listed organisations.